Testimonials

Testimonials

Cadbury Trebor Bassett

- What was their objective?
Was 4 Fold
1) Help educate the retailer by explaining how much the category is worth
2) Highlight the success of the products encouraged to stock and drive more sales
3) Strengthen their relationship by offering them more product at discounted rate through vouchers.
4) Complementing their field sales activity by highlighting their local rep will be passing soon to help with any queries on the offer.

- How did they do it?
Through consistent and regular communication over a 2 week period - selected stores, each receiving a parcel worth £18 of Cadbury’s lines that store manager did not currently sell (see newsletter + flyer + box design example). The Parcel came with vouchers allowing them to stock introductory product at a discount & letter aimed to encourage further sales of product by maintaining their presence in store.

- What was the result?
Well received in the marketplace and generated great PR – awaiting results on voucher mechanic which should take up to 3 months – May 2008

Burtons Campaign Details – Cadbury Chocolate Digestive Launch

- What was their objective?
Number 1 - To support £3M TV Campaign to celebrate Britain’s favourite biscuit & widen their distribution network in the impulse / convenience sector. Burton’s also wanted to help educate the retailer by highlighting the category’s worth and popularity of their Cadbury Digestive brand.

- How did they do it?
Burtons designed and distributed an A4 flyer detailing a Voucher coupon mechanic through our entire network of 34,000 stores (see attached creative example)

- What was the result?
Awaiting results on voucher mechanic which should take up to 3 months – April 2008

Reference: Graeme Mair – Convenience Channel Manager

Batleys

- What was their objective?
To promote awareness & drive footfall to the opening of the launch / opening of their new Gillingham cash and carry.

- How did they do it?
Batleys designed a simple black and white A4 flyer highlighting the C&C’s launch top promotional items and prices, and aimed to attract independents to come along from a 10 mile radius (approx 2,000 stores)

- What was the result?
A telephone survey was conducted to store owners to gauge the effectiveness of the campaign’s reach and awareness. 84% of the store managers spoken to had received and acted upon the message sent to them.

Reference: Eddie Lucas – Batleys Marketing Manager

“We have received over 65% recall on our printed mailer for our Kenco FreshSeal campaign” (John Reilly – Trade Sector Manager)

- What was their objective?
To drive sales of their Fresh Hotseal machines to a regional test-bed of 5,000 Independent retailers.

- How did they do it?
Kenco’s activity in achieving their objective was two fold. Firstly to create awareness of their offer by placing a 4 page brochure in NDN’s weekly communication folder with a strong call to action message. With the use of our fully cleansed database, Kenco’s telemarketing team then contacted these stores to enhance the sales process and educate the store owners on the benefits and profit margin they would expect to make.

- What was the result?
The activity prompted a stunning 65% recall with 96.5% of store owners testifying they had received the Kenco brochure promoting the offer. Initial signs point to a successful campaign and high penetration scores in terms of brand awareness. Sales data is in the process of being collated.

Reference – John Reilly – Trade Sector Manager – Kraft Foods

“The reason we opted to use NewsDropNetwork was to reach their 34,000 independent store owners, in a cost-effective and direct way” (David Burke – Brand Manager)

- What was their objective?
To promote awareness & drive sales of their new Rice Krispies cereal bar and strengthen their relationship with the independent store owner by differentiating their product in the increasingly important and competitive food-on-the-go sector.

- How did they do it?
Kellogg’s activity centred on a Sun Newspaper free Rice Krispies cereal bar giveaway campaign. In order to maximise awareness of the offer and to encourage the store owner to stock up with product both before, during and after the event a multi-tiered distribution activity strategy was designed to deliver the best results possible. The activity we initially proposed was well tailored to their requirements and the following model was adopted to achieve their campaign objectives:
One week prior to the free bar giveaway, we sent a communication to the store manager, making them aware of what's happening and also encouraging them to stock up at the wholesaler that week.
24 hours before the event happens, we sent out a flyer to remind them so they can tell the consumer there is this free offer.
48 hours after the event - To secure more long-term business we sent the shopkeeper, a thank you letter with a tear-off, call to action voucher to continually stock this product, including how much the category's worth, how to merchandise and how much revenue they can expect to make.

- What was the result?
Sales data in process of being recorded.

Reference: David Burke – Brand Manager

Camel

Camel

- What was their objective?
Gallaher, manufacturers of Camel, were looking to drive sales of 5 different Camel variants through use of a trade marketing voucher, entitling the store owner to £5 off reduction on his next Camel purchase, redeemed at his local cash and carry. A secondary focus was to promote awareness of being the 5th largest cigarette brand in the world.

- How did they do it?
Gallaher undertook the full design and print production of their redemption coupon flyer and entrusted NDN with the fulfilment and distribution to Menzies’ 14,500 stores nationwide.

- What was the result?
The activity prompted a very satisfactory 4% redemption rate and was considered a success by their trade marketing team who would normally expect to generate only half of that through Royal / Direct Mail.

"We are suitably impressed with the results we have seen so far in using Newsdropnetwork and are confident it will deliver strong ROI for our Foxs / XXX campaign." (Tracey Mattock – Marketing Manager)

- What was their objective?
Big Bear Group, owners of Fox’s glacier & XXX mints sought to test a redemption coupon mechanic to coincide and support their £2M Above the Line TV campaign, promoting the return of Fox & Peppy the Bear. It was a 6 month campaign to promote core variants across all cash and carries nationwide.

- How did they do it?
Big Bear Group undertook the full design and print production of their redemption coupon flyer and entrusted NDN with the fulfilment and distribution to Menzies’ 14,500 stores nationwide.

- What was the result?
Tracey Mattock, Big Bear’s Marketing Manager has been very positive about the results and expects further growth from the sales figures she has shared with us to date (Foxs – 4.6%, XXX – 4.2%)

Husky

Husky

- What was their objective?
To drive sales of their refrigeration units to Menzies’ 14,500 store network and boost promotional awareness of the Husky brand

- How did they do it?
Following a successful test activity of averaging 25 units sold per month, Husky decided to extend their campaign by signing up for a 12 month contract. The vehicle to drive their marketing message became “Husky Voice”, a monthly newsletter aimed at incentivising Menzies’ members with a 2.5% discount.

- What was the result?
25 units sold on average a month.























Müller

- What was their objective?
Through the use of a trade marketing voucher / flyer, Muller’s objective was to help educate the indie store owner with information on how much the category was worth and its established success as the nation’s number 1 yoghurt. Savings amounted to an impressive £12 per store with vouchers redeemable at their local Bestway and Batleys.

- How did they do it?
Muller undertook the full design and print production of their redemption coupon flyer and entrusted NDN with the fulfilment and distribution to Menzies’ 14,500 stores nationwide.

- What was the result?
The activity prompted a very satisfactory 4.5% redemption rate and was considered a success by their trade marketing team who would normally expect to generate only half of that through Royal / Direct Mail.

Sweet Cred

Sweet Cred

- What was their objective?
To Drive sales through wholesale.

- How did they do it?
Call to action flyers

- What was the result?
Annual allocation of SweetCred range to selected stores with and exclusive line developed for NDN.

Retail Data Partnership

- What was their objective?
Retail Data Partnership were looking to drive sales of their EPOS Solution products to the UK’s independent sector whilst helping to educate the store owner on vital issues / challenges they could be facing.

- How did they do it?
This was a good use of marketing to drive awareness and provoke the store owner into action.

“NewsDropNetwork has produced sales and service beyond my greatest expectations!” <br>(Philip Glynn – Managing Director - Innzone)

“NewsDropNetwork has produced sales and service beyond my greatest expectations!”
(Philip Glynn – Managing Director - Innzone)

- What was their objective?
Innzone were enlisted by NewsDropNetwork to drive sales of various propositions designed to make significant profits and help the store owner stock new products, using the entire network of 34,000 stores

- How did they do it?
Following a letter of endorsement sent via a staggered campaign using individual depots, coupled with our fully cleansed and updated database, Innzone’s dedicated & professional telemarketing team would make direct contact with the store owner over the phone and explain the benefits of the offer.

- What was the result?
Sales over £500,000 generated of pre-paid internet cards in 6 months. Innzone’s sister company, Partners Plus, had phenomenal success in selling DVD’s at 99p, allowing the independent retailer to more competitive than the High Street – over £1M was generated in revenue in the first nine months.

“Newsdropnetwork is a cost effective way for us to generate new memberships” <br> Sue Knowles – Marketing Manager

“Newsdropnetwork is a cost effective way for us to generate new memberships”
Sue Knowles – Marketing Manager

- What was their objective?
Costco were aiming to drive sales of memberships through sending an A4 flyer mini- membership form with a reduced membership fee for Menzies’ affiliated store owners.

- How did they do it?
Costco reciprocated their membership booking form into a simple double-sided A4 flyer which was sent out in our weekly communication folder. It was measured by tailoring a bespoke call to action membership number for the store owner to call

- What was the result?
Although Costco were unable to disclose the sensitive nature of the campaign’s commercial returns, indication were that results were positive and this was testified by their decision to commit to a longer-term contract.

Contact us to find out more

Tel : 0800 292 2037